Formative research explores the appeal and comprehensibility of your materials (overall idea, characters, designs, format choices, storylines, game play).
Results can be surprising. Even though we think we can remember what it was like to be a child, we can’t because experience literally changes our brains.
Formative research takes place early in development and production because the results “form and inform” what you are creating.
We typically make a picture e-book of an early version of a script, or use a prototype of a game, to assess and record children’s reactions to the material either individually or in groups. Children and caregivers may also be interviewed about their experience with and understanding of the material.
The data is analyzed and a report is generated that includes specific and actionable recommendations. We meet and discuss the report and recommendations and how they might be incorporated into your project.
“Laura and her research team always deliver findings that are comprehensive and insightful and improve our final product.”
~ Paula Rosenthal